HEALBOX
CATEGORY
Brand creation
Packaging
Product identity
Content
BRIEF
Our client approached us to create a new consumer brand for their plasters and wound dressings, a range designed to offer comfort, protection, and reassurance in everyday moments. They needed a name, identity, and digital presence that felt warm, caring, and dependable, giving customers something to reach for when life’s little injuries happen.
WHAT WE DID
We developed HEALBOX as a brand centred on care, clarity, and emotional reassurance:
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Created the brand name and logo, expressing protection, comfort, and recovery.
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Defined a colour palette and visual identity system that feels soft, supportive, and trustworthy.
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Designed packaging that communicates simplicity and ease of use for families and individuals.
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Built a digital presence that positions Healbox as the go-to choice for everyday first-aid essentials.
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Developed brand guidelines to ensure consistency as the product range expands.
RESULT
Healbox launched as a warm, reliable, and instantly recognisable brand in the first-aid category. Its approachable design and cohesive identity improved customer trust and online visibility, helping shoppers feel confident that next time they’re hurt, a Healbox is right there to help.
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